Pringles (History, Flavors, Pictures & Commercials)

Pringles is a brand of saddle-shaped potato crisps. The Pringles brand has had an interesting ride through history and is known for its unique can that Pringles chips come in. The can that contains the chips are designed to prevent crushing and help keep Pringles intact and uniform for the consumer.

Pringles comes in many different flavors but is best known for its original version. Pringles is a snack that took a great deal of effort to create and perfect and took a great deal of time to prove itself to customers and its creators, but eventually, Pringles became a very popular and well-known snack.

History And Information

The history of Pringles began in 1956, when the company that first produced it, Procter & Gamble, sought to make a chip that did not break and could be uniform in flavor and shape. This was done to address complaints from customers about potato chips commonly breaking in their packaging, as well as concerns about staleness and air inside of potato chip bags.

A man named Fred Baur, an organic chemist was enlisted by Procter & Gamble to create a new type of chip that could solve the aforementioned customer complaints. Fred Baur spent around 2 years engineering saddle-shaped chips from fried dough and invented a new tubular can design to be used with the chips as a storage container. Supercomputers were used to ensure that the chips were able to fit into the tubular aluminum-coated can and were aerodynamic enough to keep the chips in place to avoid breakage.

While Baur was able to create the shape and also invent the can for what would become Pringles, he struggled to perfect the taste. Try as he might, he could not get Pringles to taste good enough. Eventually, Baur was given a new assignment for a different product. In the mid-1960s, another researcher for P&G, named Alexander Liepa, from Montgomery, Ohio, restarted the work of Fred Baur and succeeded in improving the chip taste enough to take the product to market.

The patent for Pringles posted for the year 1976 lists Alexander Liepa as its inventor, with no mention of Fred Baur. On the December 21, 1976 patent for Pringles, the snack is described as “A potato chip product and process wherein a dough is prepared from dehydrated cooked potatoes and water and subsequently fried.”

Pringles is often thought of like a potato chip, however, technically it may just be referred to by its parent company as “crisps”. When Pringles was new to the market, the product was referred to as “Pringles Newfangled Potato Chips”, however, there were objections from other snack producers to the brand using the term potato chip to describe Pringles.

The US Food and Drug Administration ruled in 1975 that Pringles could only use the word “chip” in their product name within the following phrase: “potato chips made from dried potatoes”. Rather than do this, the company began referring to Pringles as potato “crisps” rather than potato chips. However, this caused issues in the United Kingdom where the term potato crisp is thought to be the same as the American view of what is a potato chip.

Pringles was subjected to a 17.5% Value Added Tax due to a United Kingdom VAT and Duties Tribunal decision, a rate used for potato crisps and potato-derived snacks. P&G lawyers successfully contested this decision in London High Court in July 2008. Lawyers for Procter & Gamble argued that Pringles were not truly crisps, despite being labeled “Potato Crisps” on their container. It was argued that Pringles shape is not found in nature and that the potato content was only 42%.

The court agreed with P&G and Pringles was exempted from the 17.5% VAT. However, In May 2009, the Court of Appeal reversed the previous decision, subjecting Pringles to the 17.5% VAT at the time. Lord Justice Jacob said that “There is more than enough potato content for it to be a reasonable view that it is made from potato.” Procter & Gamble was reportedly paying the VAT proactively, likely as a precaution so that no back tax was due. As of 2019, the container tubes for the Pringles appear to continue to label the product as “potato crisps”.

The machine used to cook Pringles was developed by Gene Wolfe, a mechanical engineer and an author known for his fantasy and science fiction novels. Wolf stated he did not invent the machine, he developed it, stating it was a German man whose name he had forgotten. Wolf said this man had invented the basic idea of how to make the potato dough, pressing it between two forms, more or less as in a wrap-around.

Gene Wolfe was in the engineering development division and was tasked with the cooking portion of the mass production equipment used to make Pringles. Wolf stated that the man in the team responsible for the can filling part of the process nearly went crazy due to being asked to find new ways to accommodate an ever increases production rate. Len Hooper was the man responsible for developing the equipment for the dough making/dough rolling portion of the process of making Pringles.

The origin of the name for Pringles is unclear, with several theories around how the product’s name was inspired. One theory for how the name of the brand came to be, refers to Mark Pringle, who filed a US Patent 2,286,644 titled “Method and Apparatus for Processing Potatoes” on March 5th, 1937. Mark Pringle’s work was cited by Procter & Gamble in their own patent for improving the taste of dehydrated processed potatoes.

Another theory suggested that the product’s name was derived when two Procter advertising employees who lived on Pringle Drive in Finneytown (north of Cincinnati, Ohio) took the name from where they lived and thought it paired well with potato. Another myth for the origin of the product’s name suggested the name was picked randomly from a Cincinnati phone book, again for its pleasing sound.

After over nearly a decade from the start of its development, Pringles potato chips were released to the public in the year 1967. The product started small, being sold in limited regions until it became sold countrywide in the United States by the mid-1970s. Throughout the 1960s and ’70s, Pringles did not sell very well, one reason being that the flavor still was not good enough for many.

Charles Jarvie, vice president of Procter’s food division in the late 1970s, made a statement about the under-performance of Pringles “When I was there 30 years ago, it was dead”. Pringles did so poorly during its early days that some called for the product to be removed from Procter & Gamble’s lineup. The product, however, made a strong comeback in the 1980s, when the flavor of Pringles was altered and a new advertising campaign called “Fever for the Flavor of Pringles” took effect.

Pringles slowly but surely clawed its way into becoming the largest brand for Procter & Gamble that the company owned, taking in more than 1 billion dollars in revenue by the late 1990s. In July 1991 Pringles crisps were introduced in Great Britain, and by 2011 Pringles was sold in more than 140 countries and was one of the most popular snack brands in the world, accounting for 2.2% of the market share globally.

On Tuesday, April 5th, 2011, Procter & Gamble announced it would be selling the Pringles brand to Diamond Foods, a California originating food company and now a brand. The deal was to be for $2.35 billion, which would include $1.5 billion of Diamond stock and would have tripled the size of Diamond Foods’ snack business. However, the deal was canceled in February 2012 after a long delay due to issues over Diamond Foods accounts.

Kellogg’s announced on Wednesday, February 15, 2012, that it would be buying the Pringles brand from P&G for $2.695 billion. The deal was pieced together in just a matter of days after P&G’s deal with Diamond Foods fell apart. The Kellogg company bought Pringles to expand its snack business, adding the brand to others it owns such as Cheez-It and Keebler Cookies. The acquisition roughly tripped Kellogg’s snack business. The deal was finalized on May 31, 2012, making the Kellogg company the second-largest snack company in the world at the time.

The saddle-like shape of Pringles is described as a hyperbolic paraboloid. It is a doubly ruled surface: it contains two families of mutually skew lines. As of 2019, Pringles is produced in factories located in Jackson, Tennessee; Mechelen, Belgium; Johor, Malaysia; Kutno, Poland; and Fujian, China. The Pringles mascot is often depicted as a man’s face on the container for the product. The mascot’s face has a prominent mustache and the mascot’s name is Julius Pringle. Over the years many flavors of Pringles were introduced, including Grilled Shrimp flavor, Milk Chocolate, and Cheddar Cheese flavor.

The Year That Pringles Was Invented

Pringles was invented in the year 1967 after a long development process. Development on Pringles first started in 1956, before development was halted due to lack of ability to get the taste acceptable. Development continued in the mid-1960s until the product was ready for sale in 1967.

The Man Who Invented Pringles

The man who first invented Pringles was Fred Baur, who did much of the work in designing Pringle’s shape and the snack’s innovative container. Alexander Liepa finished the work to get Pringles to taste good enough to sell on the market. Fred Baur is often credited with being the inventor of Pringles, though Alexander Liepa was the one listed on the patent for Pringles after his work was completed. The company responsible for the invention of Pringles and hiring Alexander Liepa and Fred Baur to create the product is Procter & Gamble.

The Company That Owns Pringles

The company that owns Pringles is Kellogg’s, which acquired Pringles from Procter & Gamble On May 31, 2012. Kellogg’s is an American multinational food-manufacturing company headquartered in Battle Creek, Michigan. They produced many snacks and foods such as Cheez-It and Froot Loops. The acquisition of Pringles made Kellogg the second-largest snack company in the world. Kellogg’s still owns Pringles as of the year 2019 and the acquisition of part of a larger plan to expand the companies snack business worldwide.

Pringles Name

Originally Pringles was called “Pringles Newfangled Potato Chips” before being changed to just “Pringles” for sale in international markets. It is hard to pin down the exact reason why Pringles was selected as a name. It is said some employees of Procter & Gamble have started the name for Pringles was selected by picking names out of a Cincinnati phone book that started with the letter P, before settling on Pringle Drive for its pleasing name.

Another idea for where Pringles received its name is that it is just an easy name to say. Yet another theory suggests that the product name Pringles comes from Mark Pringle, who made innovations in potato processing methods. As it stands, there are several different ideas for how Pringles got its name, but at the time none of the current theories seem concretely proven.

Logo

Pringles Flavors

Here is a list of the different flavors of Pringles

• The Original flavor
• Bacon flavor
• Jalapeno Pringles
• Cheddar & Sour Cream
• BBQ
• Lightly Salted Pringles
• Cheddar Cheese
• Salt & Vinegar flavor
• Salt And Pepper
• Crushed Pepper flavor
• Sweet Mayo Cheese flavored
• Prawn Cocktail flavor Pringles
• Sour Cream & Onion flavor
• Pizza flavored Pringles
• Extra Hot Chili And Lime flavor
• Chile y Limón
• Salsa flavor
• Buffalo Ranch
• Chile con Queso Pringles
• White Chocolate
• Milk Chocolate
• Ranch
• Screamin’ Dill Pickle flavor
• Cheese Burger flavor
• Cheese Dog flavor
• Honey Mustard flavored
• Cheeseburger flavor
• Loaded Baked Potato flavored Pringles
• Memphis BBQ flavored
• Blueberry flavor
• Onion Blossom
• Tangy Buffalo Wing
• Blazin’ Buffalo Wing
• Multi-Grain Farmhouse Cheddar
• Grand Canyon French Fries flavored
• Butter Caramel
• Extra Pepper
• Garlic Seafood
• Grilled Shrimp & Garlic flavored
• Salsa de Chile Habanero
• Nashville Hot Chicken flavored
• Sriracha Pringles
• Zesty Southwestern Cheese Pringles
• French Onion Dip flavored Pringles
• Soy Sauce Ramen flavored
• Cinnamon Sweet Potato flavored
• Top Ramen Chicken flavored Pringles
• Hot and Spicy
• French Onion (Idaho Rippled Pringles)
• Taco ‘n Cheddar
• Salted Caramel
• Seaweed
• Xmas Turkey
• Finger Licking Braised Pork
• Balsamic Vinegar
• Grilled Shrimp flavored
• Sausage flavored
• Lemon and Sesame
• Ketchup flavored
• Pigs In Blankets flavored Pringles
• Beef Kebab Pringles
• New York Cheese Fries Style Pringles
• Extra Hot Chili & Lime
• Salsa Fiesta (Loud version)
• Fiery Chili Lime Pringles (Loud version)
• Super Cheesy Italian (Loud version)
• Spicy Queso (Loud version)
• Mighty Margherita Pizza (Loud version)
• Smoky Bacon Pringles
• Cheese & Bacon flavor
• Bacon And Cheese Potato flavor
• Bruschetta
• Spanish Salsa Pizza
• Salsa Verde
• Xtra Spicy Chili Sauce Pringles
• Hot Paprika Chili
• Sweet And Tangy BBQ (Pringles Wavy)
• Spareribs flavor Pringles
• Smoked Salami flavor
• Prawn Cockstail Pringles
• Philly Cheesesteak
• Paprika flavored
• Funky Mustard flavored
• Funky Soy Sauce flavored
• Mozzarella Sticks & Marinara
• Bacon Caesar Salad
• BBQ Chcken flavored
• Mayo Potato Pringles
• Lemon & Sesame flavored
• Keema Curry
• Indonesian Satay
• Crab flavored
• Soft-Shell Crab flavored
• Cheese Carnival Pringles
• Bangkok Grilled Chicken Wing
• Mac’n Cheese flavored Pringles
• Bacon Mac’n Cheese flavored Pringles
• German Sausage
• Wasabi & Soy Sauce
• Peri Peri Flavor
• Blueberry And Hazelnut
• Hot Chili Sauce
• Spring Onion & Feta flavor
• Spicy BBQ Pringles
• Thai Green Curry flavored
• All American BBQ flavor Pringles
• Cinnamon & Sugar flavor
• White Chocolate Peppermint
• Pumpkin Pie flavored Pringles
• Mexican Layered Dip (Restaurant Cravers Pringles)
• Slow Cooked BBQ flavor (Restaurant Cravers Pringles)
• Cheesy Fries (Restaurant Cravers Pringles)
• Kickin’ Chicken Taco flavor (Food Truck Flavors Edition)
• Grilled Ham And Cheese flavor (Food Truck Flavors Edition)
• Southern Fired Chicken flavor (Food Truck Flavors Edition)
• Sweet Chili Chicken flavored Pringles
• Butter Popcorn flavor
• Devil Hot Pringles
• Taco Night flavor Pringles
• Cheese And Onion
• Kickin’ Cheddar flavor
• Prosecco And Pink Peppercorn (Dinner Party Edition)
• Cocktail Sauce flavored Pringles (Dinner Party Edition)
• Sausage And Crispy Bacon flavored (Dinner Party Edition)
• Pizza-Licious Pringles
• Spicy Cajun flavor
• Basil And Garlic flavored Pringles
• Bacon Caesar Salad Flavor
• Chili Cheese
• Fiery Wasari (Xtreme Edition)
• Zesty Lime ‘N’ Chili
• Chipotle Limon flavor
• Spicy Guacamole Pringles
• Sweet BBQ Spare Rib flavored
• Corn flavor (Roasted Corn Flavored Pringles)
• Spaghetti flavored Pringles
• Flame-Grilled Steak flavor
• Flame-Grilled Steak And Caramelized Onion Flavor (Gourmet Pringles)
• Sea Salt And Black Pepper Flavor (Gourmet Pringles)
• Red Chili Chicken flavored
• Flamin’ Chili Sauce
• Smokin Ribs flavored (Xtreme Edition)
• Smokin Hot Ranch flavor
• Hot And Spicy Wonton Pringles
• Honey Roast Chicken flavored
• Roast Chicken & Herbs flavored
• Swiss Cheese flavor
• French Consommé
• Wild Consommé
• Roast Turkey flavor
• Roast Ham
• Roast Beef
• Salt, Pepper & Herb Wedges flavor
• Pecan Pie
• Grilled Cheese flavored Pringles
• White Cheddar Pop flavor
• Exploding Cheese And Chili flavor (Xtreme Edition)
• Wisconsin White Cheddar flavor
• Sabor Jamon flavor
• Jamon Serrano Serrano Ham Pringles
• Zesty Queso
• Sour Cream Bacon
• Mushroom flavored Pringles
• Egg Sandwich flavor

Massive Amount Of Flavors

Snack History has counted at least 162 flavors of Pringles to have been created so far. Some of these are limited special editions, and some are readily available. Depending on the region you live in, you will find a range of different flavors available in your location. An example of a well-known flavor in the American market is BBQ. A less known flavor to American consumers is Mushroom Pringles, something you don’t just see in most stores in the United States.

But why does Pringles have such a massive amount of flavors? While products such as Starburst candy have many flavors, Pringles has an outstanding 162, at minimum. It seems like there is always “yet another Pringles” flavor, we were crying making the list in the above section, it almost seems like some sort of cruel joke. Of course, others may think it’s genius to have all these flavors. Still, why does Pringles have so many flavors in the first place?

It could have something to do with the taste of Pringles, its creators always struggled to get it right. Fred Baur, the initial inventor for Pringles, spent 2 years making just the shape of the potato crisps and designing for the tube container of Pringles. Baur tried to get the flavor of Pringles to be suitable, but as the project dragged on, he was reassigned to other tasks as Pringles languished for years.

Alexander Liepa took on the project and was able to get Pringles flavor to a state that was ready for market, or so the producing company felt. Even after Pringles hit the market, the taste was often met with negative feedback and the product struggled to gain favor for a time. Pringles took a while for it to get to become a dominant snack, and one must note this brand’s perseverance in the hotly contested snack market.

This may be one of the reasons why Pringles has at least 162 flavors, if not more. While Pringles often has faced criticism for its taste, it does makes a great “blank slate” edible surface to coat every flavor imaginable on. Pringles is throwing almost everything it can think of in terms of flavors on its crisps, from Chili Cheese to Blueberry flavor.

A large number of flavor options may help Pringles to stay relevant, as there is always an interesting flavor they came out with just around the corner. A large number of flavors may also help the snack appeal to more customers’ palettes, giving them an opportunity to find the perfect flavor just for them.

Information On Buying

Pringles is a popular and commonly found snack, so it is fairly easy to buy Pringles from many stores. You Pringles has been sold at stores like Family Dollar, Walmart and Costco. Pringles has over 162 flavors, and not all of them can be found in stores, or just in any location.

You may have to hunt around for the type of flavor you want, but thanks to the wide availability of the snack, you can often find a plentiful selection of different flavors of Pringles by checking at various stores. Still, with so many flavors of Pringles available, you can widen your available options by buying Pringles using the internet. The downside of that is that you have to wait longer for your snack to be shipped to you.

Although you have to wait longer for it, if you want a specific flavor of Pringles, buying online may be your best bet. You can also find some pretty interesting deals on buying Pringles in bulk by using an online seller, rather than trying to buy a bunch of single cans at one time. You can check below this section for a list of stores that may sell Pringles, or check below that for online offers to buy Pringles online and have it sent to you.

Stores That Sell

Here is a list of stores that may sell Pringles:

1. Family Dollar
2. ShopRite
3. Dollar General
4. Stop And Shop
5. CVS
6. Walmart
7. Big Y Market
8. Target
9. Sam’s Club
10. Walgreen’s Stores
11. Rite Aid Stores
12. Costco

Review

This Review Is For Pringles Original

Pringles can draw one’s eyes, the saddle shape, and the long cylinder container they come inside to make you take notice of the snack. Pringles have a bit of an aroma when you open the lid to the can that contains them. The smell is hard to describe, but it has salt and cardboard-like essence to it.

The taste is similar, salty and cardboard-like. Pringles tastes different from most chips, with the flavor being more limited to the surface of the crisp. These potato crisps are a bit harder to bite down on than most chip-like products that I have experienced in the past. Overall I am not a fan of Pringles and did not like it much. But to each their own.

Marketing

The Pringles brand has engaged in extensive marketing, including billboards, sponsoring events, and many TV commercials. The snack was marketed soon after its release, with commercials promoting Pringles being released as early as the year 1986. In addition to the normal sense of promotion for the snack, the sheer amount of flavors that Pringles has could be viewed as a marketing tactic itself, helping to draw in more market share for the brand.

Early commercial advertisements for Pringles would often refer to the snack as “Newfangled” Pringles Potato Chips and described it as a type of new modern-day chip. The early television commercials for the Pringles focused heavily on differentiating them from other potato chips.

The commercials aimed to show that Pringles was different from the chips (crisps) themselves, down to the container that held them. Pringles had many television commercials throughout the product’s early years. Most of these early commercials called Pringles “Newfangled”, which the container had labeled on it, and told consumers that Pringles did not come broken. The commercials also described how Pringles chips had a new shape, included as many in its airtight container as in a big bag of standard potato chips, and that it was always fresh.

After Pringles was a bit more established in the minds of consumers, the marketing for Pringles began to turn towards promoting its taste, rather than its unique properties in regards to other chip-type products. Advertising for the snack continued to become more focused on how it claimed that Pringles tasted better than other chips, and how consumers would go crazy for it, such as family members attempting to take other chips for themselves.

One commercial had a man driving with his wife when he felt compelled to go back to check on his can of Pringles, as he was just craving the taste and wanted them. As he got back, he could his entire family had eaten all but one chip, but he preferred that one Pringle over the entire “distraction bag” of “normal” potato chips that he set out to tempt others away from his Pringles. Other commercials for the brand from the 1960s to 1980s would show kids signings songs promoting the flavor of Pringles. The song went “We got the fever for the flavor of the Pringles”. Another sing-along rhyme to promote Pringles at the time was “Once you taste the flavor, then you get the fever, then you got the fever for the flavor of a Pringle.”

Later commercial marketing for Pringles focused more on depicting Pringles as fun and showing off its various types and spin-off products. “Once you pop, the fun doesn’t stop” and “Once you pop, you can’t stop” began to become popular slogans for Pringles around the 1990s, as the brand began to try to give off a more “fun” vibe for Pringles. Around the 1990s Pringles began to seem a bit more health-conscious, and advertisements showing some of Pringle’s variants to be low in fat content were aired.

The marketing shifted with the times in terms of its presentation to younger and older audiences alike, with hip-hop-styled ads becoming more common to younger audiences, as well as more bright and colorful displays as the commercials aired. Pringles Light, Ridges, as well as various other types were promoted frequently, adding to the brand’s overall reach to customers. Pringles commercials after the year 2000 would often focus on the various types and flavors, now that the general snack consumer knew about the differences between Pringles and “ordinary” potato chips.

Pringles has also been a sponsor with eSport leagues, first starting its involvement ESL in the year 2017. As of 2019, the Pringles brand has become rather active in eSport sponsoring. The brand has also created hundreds of different designs for the containers of Pringles. The sheer amount of designs for the product’s container is starting and maybe a marketing move to gain attention for the snack and its brand. Pringles have also been advertised during the Super Bowl, a pricey but often praiseworthy marketing tactic for any brand.

The Sound Of Pringles

It has been suggested that the sound that Pringles makes is very deliberate and that Pringles are mathematically made not only for stacking but also for the cracking sound they can make. It has been claimed that the parabolic shape of Pringles is made to maximize the sound of crunch that can be achieved from eating Pringles. This would not be surprising as the design of sound that a product makes is an important part of many snacks. In fact, it has been suggested that the crunch sound a chip makes has a strong correlation between how people view its desirability and their willingness to continue eating.

Popularity

Pringles struggled with its popularity in its early days. Having a rough start was always the name of the game with Pringles. The product was halted in development due to struggles over perfecting its taste. Even after its release, Pringles still received complaints about its taste, complaints that would follow it for a long time.

Pringles did not receive the initial fame that was given to products like Oreo O’s Cereal upon release, and it struggled in its early years with becoming a popular snack product. Pringles has been said to have undergone several changes to its ingredients to increase its popularity. Pringles has also released a large number of flavors and commercials, and over time, the product became the popular crisp (chip?) product that is known today.

Child Memories

Pringles were a big thing for me as a kid. The first time I tried them I did not like them very much. But over time they grew on me. Now I crave the things when I get hungry and am in need of a light snack. Once I have one, I just want to keep eating them. The thing about Pringles is that it is an acquired taste, and it takes time to get used to.

They are different from normal chips, not just in size but also in their consistency and texture. The fact is Pringles are a pretty odd chip, but you learn to love them over time. When I was a little boy I would not like them at first, and then learn to consume them in large quantities later on. Now I am always looking out to try new flavors and am very interested in getting my hands on whatever types I can find in stores.

Ingredients And Nutrition Information

This information is for a 5.2oz container of Pringles Original.

Ingredients:

• Dried Potatoes
• Vegetable Oil (Corn, Cottonseed High Oleic Soybean, and/or Sunflower Oil)
• Degerminated Yellow Corn Flour
• Cornstarch
• Rice Flour
• Maltodextrin
• Mono- and Deiglycerides
• Salt
• Wheat Starch

Known Potential Allergens: Wheat

Nutrition

Serving Size:	About 16 Crisps (28g)	% Daily Value*
Calories per serving	150
Total Fat	9g	12%
Saturated Fat	2.5g	13%
Trans Fat	0g	0%
Cholesterol	0g	0%
Sodium	150mg	7%
Total Carbohydrate	16g	6%
Dietary Fiber	<1g	3%
Added Sugars	0g
Protein	1g
Vitamin D	0mcg	0%
Calcium	0mg	0%
Iron	0.1mg	0%
Potassium	110mg	2%

• The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Pictures

Commercials

Here are some Pringle Commercials:

CLASSIC VIDEO COMMERCIAL APPEALING TO THE YOUNGER CROWD. HELPING TO POPULARIZE THE CATCHPHRASE “ONCE YOU POP THE FUN DON’T STOP”.

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PRINGLES COMMERCIAL

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COMMERCIAL FEATURING ITS NEW SNACK STAX SPIN-OFF. RELEASED IN THE YEAR 2002

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PRINGLES NEWFANGLED POTATO CHIPS COMMERCIAL, BACK WHEN “NEWFANGLED” WAS IN PRINGLES PRODUCT NAME.

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