Gatorade (History, Pictures, FAQ & Commercials)

Gatorade is not only the first sports drink, but the undisputed king of this category of drink. It has been the official drink of every major sport and sponsored the world’s most famous athletes.

Here is the history of Gatorade and how it became the top sports drink in the world. Going from how scientists at Florida University developed it for the school’s football team to Gatorade’s popularity today.

The creation of Gatorade

The story of Gatorade starts at the University of Florida in 1965. A researcher at the school named Dr. Robert Cade was the person who came up with the idea for Gatorade.

His team, who was also credited with creating Gatorade included Dr. H. James Free, Dana Shires, and Alex de Quesada.

They began developing this drink after an assistant coach for the football team named Dwayne Douglas asked Cade a question. Douglas wanted to know how his players could lose so much water weight during a game without peeing the entire time.

Dr. Cade, who was a specialist in kidney disease, knew what the answer was immediately. The players were burning so many carbs and electrolytes that they were sweating all of their body’s water out.

He got together with his colleagues and started talking about Coach Douglas’ question. After going through some different hypotheses, they realized something.

They realized that not only were the players sweating profusely, but they were also losing their ability to perform.

Dr. Cade and his colleagues do a field study

Dr. Cade and his colleagues realized that what they were looking into had never been tested before. The group approached the team’s head coach Ray Graves and asked to perform a study on some of his players.

Coach Graves professed that he didn’t have the ability to understand what they were talking about, but he gave them permission. This is how the drink Gatorade began to be developed.

The development of Gatorade

Cade and his research assistants began to create a drink to help the school’s American football team perform better. A drink that would replenish the player’s carbohydrates and give them energy to keep playing.

A mix of water, electrolytes, sugars, carbs to replenish what the players lost by sweating. They would call the drink Gatorade.

Named after the school’s mascot, which is the Florida alligator. (Gator for short.) The test would last a few years that started with a small number of players and ended with the whole team drinking Gatorade.

The success

In 1967, The Florida Gators beat Georgia Tech in the Orange Bowl. At this time, all of the other teams knew that the Florida football team was drinking Gatorade.

After losing the game, the head coach of Georgia Tech was asked why his team lost and he stated: “We didn’t have Gatorade.”

How did they come up with the name?

Originally, the team of doctors called the drink “Gator-aide,” but realized they couldn’t call it that. By using the suffix “aid” it would mean it would be considered medicine if they ever tried to market the drink.

Since they had done no tests to prove it had medicinal value and to avoid litigation, they changed the name. Instead, they decided to call the drink “Gatorade.”

Gatorade gets sold for distribution

In 1969, a canned food packaging company came to an agreement with Dr Cade and his group. They would buy the distribution rights to sell Gatorade nationally throughout the US.

Immediately following the distribution agreement, a licensing deal was reached with the National Football League. Gatorade would become the official drink of the NFL in 1969.

A year after its debut Gatorade became quite popular, but to make the drink better, the formula was altered. The new formula added the flavors of orange and lemon-lime to make it more palatable and removed the sweetener cyclamate.(It was banned by the US Food & Drug Administration.)

The 1973 Settlement

In 1973, there were a lot of legal questions around who the real owners of the drink were. The researchers had no legal ownership since they did the testing under a grant awarded by the University of Florida.

The University of Florida would claim ownership and a settlement was reached with the college. They would own a 20% share of Gatorade’s royalties and also gave some royalties to the researchers.

Quaker Oats buys Gatorade

For over a decade, there was a bidding war to buy Gatorade between Quaker Oats and Pillsbury. Quaker Oats would win in 1983 and buy the rights to Gatorade for $220 million dollars.

This purchase would lead to Gatorade expanding to international markets. The drink would first arrive in Canada 1984 and regions of Asia in 1987.

Then in 1988, Gatorade would arrive in South American and European markets and then Australia in 1993.

Along with these expansions into other markets, Quaker Oats would release Gatorade Light in 1990. A lower calorie option Gatorade that was made with a sweetener and not sugar.

All of these expansions and releases into new markets became very lucrative for Quaker Oats. By 1996, the company had grossed an estimated $283 million dollars in sales worldwide.

At the beginning of the new millennium, Quaker Oats had released Gatorade in nearly 60 countries and were making record profits.

PepsiCo buys Gatorade

After almost twenty years of ownership, PepsiCo would merge with QuakerOats and become their parent company. They reached a deal for $13 billion dollars, which gave the rights to Pepsi to sell Gatorade in their line of drinks.

Under PepsiCo, Gatorade continued its expansion into the markets of other countries. Debuting in India in 2004, and the UK and Ireland in 2008.

By 2010, Gatorade was now sold in more than 80 countries and is the top sports drink in many of them. 

Marketing

One of the things that made Gatorade catch on so well was the marketing of the drink. When it first debuted in the US market in 1969, it was the only drink that labeled itself a sport drink.

It was originally sold in large glass bottles and a powder to mix with water in a cooler. What caught people’s eyes was the drink’s logo.

For more than 30 years, Gatorade used variations of green lettering and an orange lightning bolt going through it. 

In 2010, the logo was rebranded with just a large G and a lightning bolt next to the letter.

Competition

Five years after the Quaker Oats Company bought the rights to Gatorade, Coca-Cola created their own sports drink. A drink that they would call “Powerade.”

Coca-Cola’s Powerade was a variation of Gatorade that also consists of electrolytes, sodium, salt, sugar, carbs, and a water base. Although Gatorade outsells Powerade in just about every market.

Then when PepsiCo bought the rights in 2001, it became another chapter in the Coke vs Pepsi war. But in this chapter, Pepsi would beat Coke as Gatorade outperforms Powerade in nearly every major market.

Products

For the last 50 years, there have been various different products sold to the public, From different styles of drinks, energy bars, and even gum.

Gatorade Gum

Gatorade Gum was produced in the late 1970s by Stokely Van Camp. This company then tried to reach a deal with the companies Swell and Vicks to market the gum. 

Eventually the contract expired and the gum was first discontinued in 1989. It would then be brought back sporadically in the 1990s and early 2000s to different markets.

Gatorade Light

Gatorade Light was the brand’s first attempt at a lighter style of Gatorade with less calories. It was made with a sweetener rather than sugar like in normal Gatorade.

Gatorade Frost

In the late 1990s, Gatorade came out with another lighter version of the drink in different lighter flavors called Gatorade Frost. These were the first Gatorade drinks to divert from the normal fruit flavored drinks and they were very successful.

Gatorade Energy Bar

When PepsiCo bought Gatorade, they would attempt to make an energy bar with the brand name attached to it. This was to compete against other energy bars like the Power Bar and Clif Bar.

Gatorade Performance Series/Prime Series

In the early 2000s, Gatorade released a line of drinks that were designed to be drunk together during a sports game. They called this the Gatorade Performance Series and it consisted of an energy drink, protein drink, and nutrition bar.

Gatorade would attempt this again a decade later with the Prime Series. Prime 1 as a preworkout, G2 traditional lighter calorie Gatorade, and Prime 3 as a post workout protein drink.

Flavors

Here is a list of all of the Gatorade flavors that have ever been released.

• Fruit Punch
• Rain Berry
• Lemonade
• Frost: Cool Blue
• Citrus Cooler
• Tangerine
• Watermelon Citrus
• Lemon-Lime
• Melon
• Frost: Glacier Freeze
• Mango Extremo
• Orange
• Fierce: Green Apple
• Frost: Glacier Cherry
• Fierce: Blue Cherry
• Frost: Arctic Blitz
• Frost: Icy Charge
• Strawberry Watermelon
• Strawberry
• Frost: Tropical Mango
• Berry
• Fierce: Grape
• Lime Cucumber
• Frost: Riptide Rush
• Frost: Cascade Crash
• Strawberry Lemonade
• Low Calorie: Strawberry Lemonade
• Rain Lime
• Rain Strawberry Kiwi
• Lemon Ice
• Frost High Tide
• Low Sugar Grape
• Organic Strawberry
• Organic Mixed Berry
• Organic Passionfruit
• Flow: Blackberry Wave
• Flow:Pineapple Mango
• Fierce: Fruit Punch
• Tropical Cooler
• Citrus Cooler
• Flow Tidal Punch
• Frost Glacier Freeze

Ingredients

• Water
• Sugar
• Maltodextrin
• Acid (Citric Acid)
• Mineral Salts (Sodium Chloride, Sodium Citrate, Monopotassium Phosphate, Magnesium Oxide)
• Emulsifiers (Gum Arabic, Glycerol Esters of Wood Rosins)
• Natural Flavouring
• Sweeteners (Sucralose, Acesulfame K)
• Colour (Brilliant Blue)

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Nutrition

Serving Size:	8 fl oz (244g)	% Daily Value*
Amount Per Serving
Calories from Fat	0
Calories	63
Total Fat	0g	0%
Saturated Fat	0g	0%
Trans Fat	0g
Polyunsaturated Fat	0g
Monounsaturated Fat	0g
Cholesterol	0mg	0%
Sodium	95mg	4%
Potassium	37mg	1%
Total Carbohydrates	16g	5%
Dietary Fiber	0g	0%
Sugars	13g
Protein	0g
Vitamin A		0%
Vitamin C		1.6%
Calcium		0.2%
Iron		0.7%

• Percent Daily Values are based on a 2000 calorie diet.

Pictures

The Gatorade Shower

Gatorade has cemented itself in pop culture with something we know as the Gatorade shower. After a sporting event, the winning team will routinely dump a cooler of Gatorade on a coach or player. A tradition that has been carried out for more than 5 decades.

Gatorade today

Gatorade is without question the number one sports drink in the world with no other drink close to them. It is an internationally recognized brand that has been the official drink of just about every major sport.

The drink makes around a billion dollars in sales worldwide and is now available in nearly 100 countries.

Commercials

FAQ